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Originally founded as Birthday Girl in March 2009, CAKE. is an expansion of the blog into a modern event + design resource.  Birthdays will remain our heart & soul, but we now welcome inspiring details for all happy occasions... including styled parties, creative projects, recipes and paper goods. 

About the Editor | Becca spends her days working for a strategic design firm in SF, and her nights trying to find time to blog, design + create while raising an adorable three year old hellion named Caitlin.  She lives in Oakland, California with her family and two furry pets.

Becca defines her entertaining style as West Coast casual... an eclectic mix that falls somewhere between rustic, modern, vintage and bohemian. She's inspired by simple details, clean design and oh so pretty things.  Here are a few of her faves:  

garden flowers | letterpress | burlap | glitter | found objects | milk glass | stripes | tissue confetti | bold color | typography | grosgrain ribbon | etched glass | monograms | washi tape | local ingredients | ceramics | succulents | twine | metallics | mason jars | kraft paper | and obviously... cake.